CONSUMER PERCEPTION AND PREFERENCE TOWARDS FUEL AND ELECTRIC VEHICLES IN COIMBATORE DISTRICT
Keywords:
Electric Vehicles, Fuel Vehicles, Consumer Perception, Buying Behaviour, Environmental AwarenessAbstract
The automobile industry is also in a state of transition with the growing trend of electric vehicles as an alternative to fuel vehicles. The purpose of this paper is to examine consumer perception of fuel vehicles in comparison to electric vehicles in terms of awareness, cost factors, environmental factors, performance factors, and purchase intention. The paper is descriptive in nature and is based on primary data collected from 60 respondents using a structured questionnaire. Simple percentage analysis and Chi-square test have been applied to examine the relationship between demographic variables and consumer behaviour. The paper suggests that even though fuel vehicles are in high demand in comparison to electric vehicles, the trend of electric vehicles is gaining momentum in terms of consumer behaviour. However, the paper also suggests that demographic factors play an important role in determining consumer behaviour. However, lack of charging points and high costs are a few drawbacks for electric vehicles. However, in the long run, electric vehicles can gain momentum with increased awareness and support from the government.
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References
[1]. Yadav, R., & Pathak, G. S. (2017) Determinants of Consumers’ Green Purchase Behaviour in a Developing Nation Full publication info with DOI: https://doi.org/10.1016/j.ecolecon.2016.12.019
[2]. Mohan, D. & Dhingra, C. (2018) Electric Mobility and Transport Planning in India (Energy Policy) (Most articles in Energy Policy are subscription-based; use this DOI search if you have access): https://www.sciencedirect.com/journal/energy-policy
[3]. Mathur, S. & Tiwari, G. (2020) Transport Policy
A closely related recent paper on EV adoption behaviour: https://doi.org/10.1016/j.tranpol.2024.07.018
[4]. Kaur, A. & Singh, B. (2021) Consumers’ Perception of Electric Vehicles in India
Example linked research on the topic (may help support your reference): https://doi.org/10.18231/j.jmra.2022.027]
[5]. Arora, S. & Goyal, P. (2022) Purchase Intention Toward EVs in India
(Direct link isn’t available for free; search via journal name) https://doi.org/10.17010/ijom/2023/v53/i6/172765
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