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A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILES: Ms. S. Vasundharadevi (Ph.D) Full-Time Research Scholar, Department of Commerce,Nallamuthu Gounder Mahalingam College, Pollachi,Tamilnadu. Academic Research Journal of Science and Technology 2024, 1 (04), 47-57. https://doi.org/10.5281/zenodo.14769615.