IMPACT OF BRAND LOYALTY ON BRAND EQUITY AMONG WASHING MACHINES. Academic Research Journal of Science and Technology (ARJST), [S. l.], v. 2, n. 05, p. 31–37, 2025. DOI: 10.63300/arjst0205202505. Disponível em: https://publications.ngmc.ac.in/journal/index.php/arjst/article/view/102. Acesso em: 10 jan. 2026.