A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILES

Ms. S. Vasundharadevi (Ph.D) Full-Time Research Scholar, Department of Commerce,Nallamuthu Gounder Mahalingam College, Pollachi,Tamilnadu

Abstract

The company has a very advanced research and development department, which has helped it grow into one of the most innovative companies in the world. Samsung that Regarded as a global leader in the consumer electronics industry, Samsung focuses on producing and marketing a wide range of electronic goods. With a high level of brand recognition, the Samsung brand has grown immensely in popularity globally. With its highly advanced research and development department, the corporation has become one
of the most innovative in the world of business. Samsung has developed numerous successful goods over the years, including its Samsung line, as part of its ongoing effort to diversify its product offering. This creative organization creates new goods to meet evolving customer needs. Additionally, it is a highly tech-focused business that constantly enhances its technological acquisition and infrastructure. It makes use of cutting-edge technology to help it develop fresh, cutting-edge products for its clients and draw them
away from competitors like Apple and Lenovo. Despite its achievements, Samsung still faces a number of difficulties, including growing competition, declining smartphone sales in its primary market of the United States, and the possibility of a corona virus pandemic. Samsung, brand satisfaction, customer satisfaction. As a global leader in consumer electronics, Samsung specializes in the production and marketing of a wide range of product The Samsung brand is highly recognized and has grown in popularity across the globe. As part of its ongoing effort to diversify its product line, Samsung has developed several successful goods throughout the years, including its Samsung.